Fifth Session Focuses on “Everclear Marketing and Breakthrough Branding Strategies” for Entrepreneurs to Connect with Customers and Investors
Everywhere, Md. (November 19, 2013) – Startup Maryland (startupmd.org) today announced that G. Scott Shaw, President and Founder of Everclear Marketing (www.everclearmarketing.com), the B2B marketing agency for venture-backed tech companies, will participate as the fifth guest-mentor instructor for Raise Your Game™.
Raise Your Game is Startup Maryland’s bootcamp initiative developed to provide the entrepreneurial community with a structured educational program and to help startup CEOs and founders understand and employ the building blocks of strong startups and startup communities. The new twist for this bootcamp is that the sessions will be proctored/taught by experienced (often serial) entrepreneurs who are very well-recognized and respected.
Mr. Shaw is a results-driven technology marketing executive with 15 years of experience re-positioning venture-backed technology companies, developing breakthrough brand strategies and executing high-growth sales and marketing programs for enterprise software companies in the cybersecurity, aerospace, aviation, geospatial and healthcare IT industries.
As President and Founder of Everclear Marketing, Scott works with entrepreneurs, investors and executives of venture-backed tech companies, serving as a strategic, long-term business advisor that helps management teams develop and execute high-growth marketing programs to accelerate sales and drive revenue. Everclear Marketing translates complex technology into enterprise value so venture-backed companies grow faster and its clients include TerraGo, RedCloud, Metron Aviation, Era Corporation, SecureInfo, e-Security and TruSecure.
For nearly five years, Shaw has also served as a FastTrack advisor and coach to early- and growth-stage technology companies selected to present at the Mid-Atlantic Venture Association’s (MAVA) annual Capital Connection and Mid-Atlantic Bio events to help entrepreneur’s refine their message, simplify complex value propositions and get their story straight when they are actively raising capital and seeking funding within the investor community.
“Entrepreneurs and technical founders face a host of marketing challenges when they are building their companies, from targeting the right customers to sending the right message to the market, as well as overcoming other barriers to adoption. The best technology doesn’t always win and well-orchestrated marketing can make the difference for a company working to build momentum and traction within their industries,” stated Michael Binko, president | CEO of kloudtrack and Co-Chair of Startup Maryland. “Scott’s experience helping entrepreneurs simplify how they communicate about their company or technology will help startups build a strong foundation for growth and leave them with valuable insights they can put to use immediately.”
A Roadmap to Raising Your Game as an Entrepreneur
Beginning with the first session on July 25, 2013 which featured Under Armour founder/CEO, Kevin Plank, Raise Your Game consists of 6 monthly educational “bootcamp” programs emphasizing the critical components of building successful companies.
The 6 primary topics of the Raise Your Game bootcamp include:
- CEO 101 (7/25) – How to be a strong startup CEO and team leader (Kevin Plank)
- Starting Up (8/15) – Best practices forming startups | avoiding pitfalls (Lily Bengfort)
- Planning for Financial Success (9/19) – Financial Models, Cap. Tables (Scott Case)
- Virtualizing Your Company (10/17) – Lean Startup approach | outsourcing (Sean Sabre)
- Go-to-Market Strategies (11/21) – Sales, marketing, PR, channel | distribution (Scott Shaw)
- Raising Capital and Exit Roadmapping (12/19) – Lifecycle stages, financing options, exits (Mark Anstey and Jerry Hartung)
Registration can be found at: https://startupmdraiseyourgame.eventbrite.com
Raise Your Game is the first component of Startup Maryland’s Coaching initiative. Coaching joins Connection, Celebration and Capital as four primary Areas of Concentration for Startup Maryland throughout 2013 and beyond. These four guiding initiatives were officially announced at a White House reception, during which Startup Maryland highlighted past successes and future plans for Presidential advisors and officials from several government agencies.
“No matter whether entrepreneurs are just starting out with an idea or ready to inflect their startup into hyper-growth, Raise Your Game provides perspective and knowledge for leader-peers at all stages,” stated Michael Binko, founder and co-chair, Startup Maryland.
Upon successful completion of the full Raise Your Game program, graduate-CEOs will join an exclusive alumni network. To learn more, watch the video replay of an informative Raise Your Game video here: http://www.youtube.com/watch?v=aqiJG5hXI3g&feature=c4-overview&list=UUJ1CerRXLIC4zfEF5hZ97cA
Empowering Entrepreneur Champions
Over the past year, Startup Maryland cultivated a campaign to engage its participants as Entrepreneur Champion leaders for the Startup Maryland initiative. Startup Maryland held a series of Champion sessions during which a Theme and Areas of Focus were identified and prioritized. The Connection and Coaching/Mentorship aspects of building strong startup communities compliment the Celebration and Capital Access goals forming the four pillars of the Startup Maryland mission – Connection | Coaching | Celebration | Capital.
Looking for other startup/entrepreneur guidance and resources? Join the Startup Maryland entrepreneurial community. Learn more at http://startupmd.org
About Startup Maryland:
Startup Maryland (startupmd.org) is a regions initiative launched out of UpGlobal – an entity fostered jointly by the Case Foundation and The Kauffman Foundation for Entrepreneurship. Startup Maryland is an initiative FOR entrepreneurs BY entrepreneurs to bring entrepreneurial resources together, improve awareness/celebration and increase access to capital / deal flow and mentorship, while also bringing together entrepreneurs in a community of support to drive greater economic outcomes.
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